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      <image:caption>Smiling woman with long dark hair wearing a brown turtleneck, blue background.</image:caption>
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      <image:title>ABOUT - What the Heck is a Product Formulator?</image:title>
      <image:caption>Every product on the shelves or online are considered consumer packaged goods (CPG). This includes food, beverage, supplement, beauty, household products and more. Behind each of these products is a formulator. Someone who is tasked with developing a formulation that will comply with a laundry list of regulations and specifications. What most people don’t know is that most of these products are created with marketing in mind, NOT health! Shocking, I know! The process to a formulation is a massive undertaking, layered and complex. There are lots of shortcuts, but those usually include ingredients that no one would want in, on, or around their bodies. My approach to formulation always begins as a consumer advocate and is perhaps what sets me apart the most.</image:caption>
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      <image:caption>Smiling woman with long dark hair wearing a beige sleeveless blouse against a teal background.</image:caption>
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      <image:caption>"Meet Wendi" text with a decorative teal swirl, on a pink background.</image:caption>
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      <image:caption>A testimonial quote from Kelly A. praising Wendi for simplifying wellness information. It describes how Wendi's insights counter misleading "healthy" product claims and provide hopeful, empowering guidance.</image:caption>
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      <image:caption>Blurry supermarket aisle with shelves filled with products. Text overlay reads: 'Download Your Free Guide: 10 Food Products I would buy as a formulator and why.'</image:caption>
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      <image:caption>Testimonial text in a quote format. The testimonial praises Wendi as a wellness expert who has significantly improved the author's life through her courses. The author, Maria S., feels less anxious and more confident, particularly in navigating social media.</image:caption>
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      <image:title>HOME</image:title>
      <image:caption>Text on teal background introducing Wendi, a wellness strategist and product formulator, highlighting her expertise in industry knowledge and epigenetics to empower people in understanding wellness and health products.</image:caption>
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      <image:caption>Blue background with white text "JOIN THE Wellness Lab" featuring a pink ribbon design.</image:caption>
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      <image:caption>Assorted fresh fruits on a plate with a teapot and a text promoting brands and products for holistic nutrition and beauty.</image:caption>
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      <image:caption>Promotional image for 'Baby Dust Approach' epigenetic preconception course, featuring a close-up of a tattooed person embracing another in a warm, intimate setting.</image:caption>
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