I’m thrilled you’re here because that means you are over the B.S. and ready to create generational Wellness from the inside out.
But here's the truth: your health isn’t a single system—it’s an interconnected ecosystem. Your body, mind, emotions, environment, and daily habits are all intricately linked. Fragmented solutions that target only one piece of the puzzle overlook the complexity—and brilliance—of how you’re built.
When we treat ourselves as a collection of disconnected parts, we create more chaos, not clarity. True wellness begins when we honor the whole person, integrate systems, and approach healing with nuance, not noise.
No one wants to wake up feeling out of sync—exhausted, overwhelmed, and unsure of what’s actually working when it comes to their health. In a world overflowing with wellness advice, it’s easy to feel more confused than when you started.
Everywhere we look, there's a new “miracle” diet, supplement, or workout routine promising to be the solution. Experts across every field—doctors, nutritionists, personal trainers, naturopaths—are offering one-size-fits-all answers for what is, in reality, a deeply personal equation.
If you’re anything like me, you don’t like to waste your precious time.
What you need is to get to the actual truth. No Fluff, no fear, just facts.
My name is Wendi, and I’m a wellness strategist and product formulator with a background in holistic nutrition and a specialty in epigenetics. My expertise allows me to provide behind-the-scenes insights into health and wellness programs, supplements, and natural products—giving you the clarity you need in a sea of marketing hype and misinformation.
With a deep love for humanity, family, and future generations, I bridge the science of nutrition, functional medicine, and epigenetics with the sacredness of how we nourish and create life.
What the Heck is a Product Formulator?
Every product on the shelves or online are considered consumer packaged goods (CPG). This includes food, beverage, supplement, beauty, household products and more. Behind each of these products is a formulator. Someone who is tasked with developing a formulation that will comply with a laundry list of regulations and specifications. What most people don’t know is that most of these products are created with marketing in mind, NOT health! Shocking, I know! The process to a formulation is a massive undertaking, layered and complex. There are lots of shortcuts, but those usually include ingredients that no one would want in, on, or around their bodies. My approach to formulation always begins as a consumer advocate and is perhaps what sets me apart the most.
“I cannot even begin to fathom how much time and money I would have saved had I found Wendi sooner. The level of knowledge and expertise is truly mind blowing but her wisdom and compassion is what has made the biggest difference for me and my family.”
- S. Villa
My Story:
I’ve always been passionate about health, but that passion grew exponentially into several areas of health when I was faced with a life-threatening disease. Doctors insisted that IF I lived, the best prognosis was lifetime disability but I insisted the human body was capable of complete healing. I’m proud to have proved them all wrong through a tenacious spirit, endless curiosity, and devotion to personal learning, evidenced by tens of thousands of hours of research in multiple fields. What I learned through that process put me on a life trajectory I could have never imagined!
Today, I formulate consumer products that I trust for my loved ones, because wellness isn’t just about what you consume. It’s about what your body absorbs, what your cells respond to, and how your lifestyle shapes your legacy.
For over a decade, I’ve worked behind the scenes developing supplements, functional foods, and wellness products for leading brands. I’ve seen how the industry really works—from raw ingredient sourcing to the health claims slapped on shiny packaging and everything in between.
Here’s just some of what I discovered: There are solutions not being applied, marketing continues to outweigh integrity and lack of meaningful education is hurting consumers.
I develop products by first considering the physical, mental, and emotional health of humans and I utilize both ancient tradition and emerging science as part of my process. My work now blends everything I’ve learned from formulating products, studying nutritional science, walking with women as a birth doula, and diving deep into epigenetics—the science of how your daily choices affect your long-term health, and your child’s future, too.
I hope that you find hope, freedom and extraordinary health here!
Love, Wendi
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